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ITV1 Peak Sponsorship Opportunity - Is This Love?

Provided by ITV
Following the day to day lives and loves of a group of London based friends.

Tell us about the Opportunity / What is it?

“Is This Love” follows the lives of a group of London based friends and the issues they face day to day. Max Beesley plays a radio DJ whose best friend and girlfriend become involved…How will this love triangle turn out?

What is the Marketing Objective?

Create great brand awareness and loyalty.

How does it work?

Currently scheduled for Q3 (July - August 2007) the series consists of 4 X 60 minute shows with 80 seconds of accreditation per show. There are mobile and interactive bumpers on offer as well as ITV Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This is a new offering to the ITV1 schedule resulting in a blank canvas which is perfect for you to build upon.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 Women
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL30 Jul 07 - 01 Sep 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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