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ITV1's Mystery Drama Package - Available NOW!

Provided by ITV
This consistently high performing ITV1 package showcases the very best of the UK's mystery dramas.

Tell us about the Opportunity / What is it?

For the first time in 2 years, this consistently high performing package across ITV1 is available for sponsorship, showcasing the very best of the UK's mystery dramas. Drawing together top calibre acting, writing directing and talent, popular dramas in this package include performances by Caroline Quentin, Tamzin Outhwaite, Robson Green, Zoe Wanamaker and Katie Leung and Catherine Russell.The Mystery Drama Package offers unbeatable longevity and frequency throughout the year, with compelling, intelligent entertainment guaranteed to add an element of thrill.

What is the Marketing Objective?

To Raise Brand Awareness.

How does it work?

The package includes: Taggart; Frost; Midsomer Murders; The Fixer; Kingdom; Law & Order; Marple; Wire in the Blood; Lewis; Heist; Poirot; He Kills Coppers and Foyles War. Minimum of 80 seconds accreditation per show. Also included is mobile sponsorship, online sponsorship and ITV marketing support (if available).

Who's used it in the past?

Talk Talk has been the sponsor of the ITV1 Mystery Drama package for the past 2 years.

Features / Benefits

86% of all ABC1 adults (20 million) saw a sponsor's ident within one of our mystery dramas between Jan-Nov 2007. Midsomer Murders, Marple, Wire in the Blood, and Foyle's War reach more than 6 million viewers per episode. Foyle's War and Midsomer Murders both featured within the top ten best performing programmes on ITV1 in 2007.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Average ABC1 audience is 2 million
35 - 44
45 - 54
Female
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL28 Apr 08 - 17 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
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