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ITV2 Broadcast Sponsorship of 'Calum, Fran and Desperate Danan'

Provided by ITV
This is a brand new sponsorship opportunity for ITV2, following 3 of Britain's top celebrity boys as they bike across route 66!

Tell us about the Opportunity / What is it?

It’s the ultimate road trip challenge as Calum, Fran and Paul charm their way across the USA. For years the stars have traded on their looks, charm and winning smiles. Now in this new show we are going to see how far these assets can take our talented trip as they ride 3 Harley Davidson’s down Route 66. They have just 1 month to complete the trip and have only $100 each what they do to raise the funds for their petrol, food and fun is entirely up to them! Over 4 shows the boys goal is clear - to reach LA where they will be treated to a night of luxury Hollywood style!

What is the Marketing Objective?

Give brand attitude, create brand awareness.

How does it work?

This Package Includes: Broadcast Sponsorship across all ITV Channels (including 80” of accreditation per show over 4 x 60 minute episodes), ITV Marketing Support (if available) and Mobile Interactive Bumpers.

Who's used it in the past?

This is a new show with no previous sponsorship ties. The boys saw recent sucess in Celebrity Love Island last year, which was sucessfully sponsored by Chevrolet.

Features / Benefits

80" of sponsorship accreditation will ensure messsage cut through and deliver adequate time to ensure your association with the show is registered with the audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 30 Sep 07BRAND ATTITUDESPONSORSHIP / MEDIA
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