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ITV2 Broadcast sponsorship of Jack Osbournes Hard Way Round 2007

Provided by ITV
Give your brand some Osbourne attitude by becoming headline sponsor of Jack Osbourne's latest adventure... Hard Way Round!

Tell us about the Opportunity / What is it?

Jack, flush from the success of Adrenaline Junkie, is on another mission. The challenge he has set himself is to get around the world in four months by taking part in recognised major adventure challenges such as The Cannonball Run, and the annual run along the Great Wall of China. He’ll string together the bits of the world that these adventures don’t connect by creating real adventures of his own. He will have a simple rule to make this happen - any distance that isn’t a major event, he’ll have to do under his own steam - walking, running, cycling or climbing mountains.

What is the Marketing Objective?

Give brand attitude and increase brand awareness.

How does it work?

This package includes: Broadcast Sponsorship on ITV2, plus repeats (80” of Sponsorship Accreditation per show over 4 x 60 minute programmes) and Mobile Interactive Bumpers.

Who's used it in the past?

This is a first time sponsorship.

Features / Benefits

80" of sponsorship accreditation will ensure message cut through and deliver adequate time to ensure your association with the show is registered. Jack Osbourne as a leading TV personality will bring an understated cool to your brand association.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k12% of 18 to 34 yr old adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Sep 07 - 30 Sep 07BRAND ATTITUDESPONSORSHIP / MEDIA
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