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John Barrowman Music Tour - ideal for reaching women 30+ yrs

Provided by Remedy Group
John Barrowman endorsement

Tell us about the Opportunity / What is it?

Celebrity endorsement. 2009 will be another busy year for John Barrowman with a new BBC 1 Saturday night prime time entertainment show airing in the Spring and a 45,000 seat music Tour starting in May.

What is the Marketing Objective?

Celebrity endorsement

How does it work?

For all celebrity endorsement enquiries please send me an outline proposal for consideration. For the music tour Naming rights - 'in association with' (on all marketing materials). Preferred supplier - market to customers at pre-sales and at show. Sampling opportunities. PR opportunities. Advertising space in the tour programmes. Online links viewed by 50,000 unique visitors per month. VIP packages - special reserved seating to sell or gift. Potential private dress rehearsal access. Prize funds, VIP meet and greet, signed material, exclusive content, VIP tickets,

Who's used it in the past?

John has been associated with many male fashion brands in his appearances on TV and on stage and tour. He currently has partnerships with Cadillac, Ian Flaherty, and Diverso.

Features / Benefits

John is an all round performer with a broad market appeal. His profile growth is set to continue this year with the new, 6 series, Saturday night BBC show starting in March, further Torchwood series, 45,000 seat Music, Music, Music tour and other TV and radio celebrity appearances. He has a very loyal fan club mainly here in the UK and the USA and his website receives over 50,000 unique visitors a month.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kAffluent females 30-45. 17 venues, 45,000 ticket tour.
25 - 34
35 - 44
45 - 54
Female
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / POP
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