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Kids Advertising in Milkshake on Five

Provided by Five
A spot advertising package within the highly succesful Milkshake breakfast strand on Five aimed at pre-school children.

Tell us about the Opportunity / What is it?

This opportunity is to spot advertise within the acclaimed Milkshake kids programming strand on Five and Five Life. Five has a long established kids strand that has parental buy-in for showing programming such as Mr Men, Noddy, Thomas the Tank Engine, Rupert the Bear, Fifi & the Flowertots and The Little Princess amongst others. There is also a high proportion of children watching with a parent. The Milkshake web-site also offers other ways of communicating with a kids audience via video streaming, advertorials and display advertising.

What is the Marketing Objective?

This package allows the advertiser to communicate with a young audience in an environment approved by parents.

How does it work?

This package consists of 20 x 30" kids Television Ratings (tvr's) allowing you to achieve 1,750,000 kids impacts. There is also the chance to further your envolvement through the Milkshake website. Milkshake transmits between 7am and 9am Monday to Sunday on Five and throughout the week on Five Life.

Who's used it in the past?

Many household names such as Mattel, Hasbro through to Buena Vista are regular advertisers within the Milkshake strand.

Features / Benefits

Milkshake is one of the most highly respected kids programming strands in a genre that has been neglected on commercial terrestrial TV. The programming generates a high level of parental buy-in due to the nature of the fondly remembered characters such as Noddy and Rupert the Bear. There are also opportunities to further the relationship on the Milkshake website (see attached)

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1,750,000 impacts 4-9 year olds
0 - 9Female
Male
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIAL
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