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Kiss - Sponsorship of Smooth Grooves

Provided by Bauer Media
Kiss is the number 1 station in London for 15-24s with a 7.6% share. Sponsorship of the freshest R&B, Hip Hop, Bashment & Grime.

Tell us about the Opportunity / What is it?

Smooth Grooves is a powerful driving force in the UK urban music scene, pioneering new artists from Kanye West to Kano, Pharrell to Blak Twang. Firin Squad, DJ Swerve, Shortee Blitz and Big Ted, and DJ MK front a daily two-hour fix of phat beats, cutting, scratching and mixing, exclusive tracks, live sessions and the hottest urban stars live in the Kiss 100 studio.

What is the Marketing Objective?

An association with Smooth Grooves will give the sponsor access to a really innovative, musically credible programming strand and sub-brand, the perfect forum for talk up, giving credibility and endorsement in a seamless way.

How does it work?

A sponsor will receive 3 sponsorship credits per hour 2100-2300 each day, Monday-Thursday and 2 x 30” trails per day Monday-Thursday. A Smooth Grooves promotion will be included every quarter or at tactical points during the campaign to create additional awareness and impact.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

This opportunity can be tailored to meet your needs. An ideal opportunity to connect with a large number of young Londoners on weekday evenings when they’re listening to their favourite beats. Musically, this is a really credible programming strand targeting an audience who are massively passionate about their music.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k450,000 adults tune in each week
16 - 24
25 - 34
Female
Male
AB
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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