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Posted on 07 January 2010 at 14:58        Last modified on 05 January 2010 at 12:13 Printer Friendly View    Back to Homepage
Reference Title Provided By
5598 Kommando Live - Reach 140,000 at UK wide 'Dog Whisperer' Tour Kommando

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency 140k captive audience of females aged 35 - 65
Target Audience
35 - 44
45 - 54
Female
Media Type NON-TRADITIONAL OUTDOOR
Location All Regions
Timings
Until 21 Mar 10   More information
Marketing Objective
Build Awareness   More information
Opportunity Type EXPERIENTIAL/EVENTS
SAMPLING
 

Tell us about the Opportunity / What is it?
Cesar Millan, the Dog Whisperer, is embarking on his first ever UK tour. The Dog Whisperer has caused a sensation worldwide and has got people talking about dog training and debating methods, styles and approach. Kommando Live are offering promotional marketing, experiential and exit sampling opportunities to target the 140,000 captive audience attending the 'Dog Whisperer' tour. Concourse and outdoor marketing available at: SECC Glasgow, NIA & LG Birmingham, 02 Arena London, Metro Newcastle, Liverpool Echo Arena, Manchester Arena and Sheffield Arena.
 
How does it work?
Kommando Live work in conjunction with all UK arenas to provide promotional zones and sites on the concourse and outdoor (varied in size). Ideal for setting up experiential zones, product demonstrations and retail stands. The opportunity also exists to roam with your activation to leaflet, sample or distribute sample bags.
 
Who's used it in the past?
Launched this year at the 'Girls Aloud' tour, these brands were able to target 10,000 young females over a weekend of sell-out 'Girls-Aloud' gigs: Internationale, Hyundai, Debenhams, Toni&Guy and Cancer Research. "The exposure for our brands was fantastic. We have had customers come into the store after engaging with us at the event - well worth doing again" : Maria Bensmina, Debenhams.
 
Features / Benefits
Benefits: 1) The experience and knowledge of Kommando, experts and award winners in implementing successful experiential campaigns for many blue chip brands 2) Access to a large database of promotional staff and event managers 3) Receptive audiences in a social environment 4) Highly targeted captive environments 10,000-20,000 per event 5) Access for your brand to align with the UK's biggest entertainment artists in high footfall locations, with the ability to target specific demographics. 6) Connect with an audience in a NON-BROADCAST location with positive engagement.
 

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