Sponsor Swimming Lessons Across the UK

Provided by Pool Platforms
Sports equipment sponsorship; Direct contact with over 50,000 children and their families every week.
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Tell us about the Opportunity / What is it?

A positive association with the most popular sport in the UK; Swimming. This opportunity gives you access to many of the UK's biggest sports centre operators. There is an average participation of 2.9million people per week. Big and Bold and hugely visible. The idea would be to completely brand the 'award winning' pool platforms as your product packs or using your brand image. Seen by kids in the water as well as parents from the viewing areas. Direct visibility to 50,000 children (3-10yrs) each week. Potential for product sampling & voucher distribution.

What is the Marketing Objective?

A brand new and hugely unique opportunity to access a wide audience of children and parents across the UK. Massive brand association with the UK's most loved sport. Align yourself with a healthy children's sport at grass roots level. High on the political and education agenda. There are very few opportunities to place your product in direct contact with the end consumer (kids) AND the actual customer (parents).

How does it work?

Linking with one or all of 5 of the UK leading leisure operators (incl Nuffield Health, Better, Active Nation, Swim Time Group and Community Swimming) and through their swim schools. Advertise your brand in the swimming pool. A space not normally available for PR. Unlike other areas of sports centres the pool area is normally free of any ads making your brand stand out to all parents on the poolside every week. Sampling, voucher handouts and PR via swim students and the parents who bring them. Links and click through's from all websites and social media sites as well.

Who's used it in the past?

Local level sponsors, Zoggs and Speedo (Virgin Active). This is however a new national opportunity.

Features / Benefits

A unique position: children get excited swimming from sponsored platform to the next in a fun, educational and active environment. There are very few opportunities to place your product in direct contact with the end consumer (kids) AND the actual customer (parents) Year round advertising and awareness directly associated with a massive sporting activity. This sponsorship would push boundaries and give the UK the ability to improve swimming lesson attendance rates through the use of platforms. Backed by British Swimming and UK Active. Press and PR coverage.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kPotential to reach over 50,000 children (3-10yrs) weekly
0 - 9
25 - 34
Both
ABC1
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / SWIMMING
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