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Posted on 26 May 2010 at 15:39        Last modified on 07 July 2011 at 13:48 Printer Friendly View    Back to Homepage
Reference Title Provided By
6453 Livery taxi advertising that targets mass audiences Ubiquitous Ltd

At a Glance

Guide Price
£101k to £250k   More information
Reach & Frequency All age groups. 61% are 15-44, 63% ABC1. Urban audiences.
Target Audience
25 - 34
35 - 44
All Genders
AB
ABC1
Media Type NON-TRADITIONAL OUTDOOR
OUTDOOR
Location NATIONAL, All Regions
Timings
All Year   More information
Marketing Objective
BRAND STATURE   More information
Opportunity Type
 

Tell us about the Opportunity / What is it?
Black cabs are world famous and have been used for decades by premium and luxury brands. Ubiquitous world's leading taxi outdoor advertising firm, have great advertising opportunities all year round for brands to reach a wide and diverse audience. This taxi advertising format provides prominent branding opportunities and excellent value, and can be used for long-term or short burst taxi campaigns. Taxi advertising offers a flexible, cost effective way of driving your brand directly to consumers, businesses and corporations.
How does it work?
Brands feature fully on each side of the taxi, the roof and the bonnet, delivering complete 'ownership'. This means that your brand will completely 'wrap' the taxi, creating a high-impact 'on the move' campaign. Extensive creative flexibility and brand impact make Liveries the most effective choice for campaigns of three months or more. Liveries are available with a number of 'bolt-on' dwell-time enhancing extras such as Bluetooth, digital screens and brand ambassador drivers.
Who's used it in the past?
This is an exciting way to advertise from the traditional media. Brands that have used Ubiquitous Taxis include: Beck's, Vodafone and Next. Ubiquitous can deliver results for any brand from all back grounds and industries, including Fashion, Entertainment, Travel and Finance brands, so no matter what industry you're from, taxi advertising can benefit you.
Features / Benefits
Benefits include: -Offer eye-level colour branded awareness -Target locations, regions or audience profiles -24/7 awareness -Brand messages in retail/leisure/business environments -Cost effective way to get your message across -Taxi advertising is a long-term solution, delivering the added benefit of being easily updated when necessary -The addition of branded receipts into a campaign will aid retention of the brand message. The creative can be as imaginative as is required allowing a tear off element such as a coupon or voucher to be used as a response mechanism.