Tell us about the Opportunity / What is it?
London will have an unprecedented profile as a World city in 2012, and not just for the Olympic main event. However, The Advertising and Trading Regulations bring in temporary restrictions to advertising in open public places to non Olympic sponsors, within a few hundred metres around competition venues during the London 2012 Olympic Advertising period 25th June 2012 - 17th September 2012.
The moving media of taxi advertising means your brand can penetrate this highly sought after space.
How does it work?
London will have a Worldwide audience during the summer of 2012. Taxi advertising can place your brand in areas of London where other Outdoor Advertising is restricted.
Drive your brand message into the minds of international and UK consumers.
Must book between now and 30th April 2012 to ensure availability for your campaign.
Who's used it in the past?
Antler, British Heart Foundation, Orange, Charlotte Olympia, Sri Lanka Airlines, Egypt Air, IFS, Dogwoof.
Features / Benefits
All eyes will be on London in 2012 due to Landmark events in the UK Calendar including The Queens Diamond Jubilee and the 2012 Olympic Games. The events are integral to your advertising schedule, London Taxi Advertising can arrange for your product or service to be seen by the millions watching, and visiting London next year. Advertising on many other Outdoor formats to during the Olympic Games is only open to Olympic sponsors, so grab the chance to get your company message out there on a branded taxis before space runs out.