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Make regional press work for you -speak to Newsquest Media Sales

Provided by Newsquest Media Sales
Believe in local communications? Believe in us! Speak to us now - stand out solutions you've never thought about

Tell us about the Opportunity / What is it?

The regional press is a £3 billion advertising medium read by 40 million adults a week. Advertisers, looking to bring brands closer to people's lives, are increasingly tapping into the power of the regional press. Newsquest Media Group is a leading publisher of local and regional products. With more than 300 newspapers, almost 100 websites and around 50 lifestyle magazines our combined audience exceeds 15m people across Great Britain. At Newsquest Media Sales we specialise in designing bespoke solutions to meet your needs and to build long term relationships.

What is the Marketing Objective?

Bring us your brief and we will plan the most effective solution. The local press combines precision targeting with high levels of authority and trust. Our local brands sit at the heart of their communities and offer a fantastic platform to connect with our loyal readers in towns and cities across the country. The regional press reader does not avoid advertising - they welcome it, particularly from national brands. It is especially effective as a 'call to action' medium, but is also strong in growing brand awareness.

How does it work?

Life is local: three-quarters of the UK workforce work within 10 miles of home, 40% within two miles. Media is moving from global to local, mass marketing to one-to-one marketing. This trend favours regional newspapers which can deliver target audiences cost-effectively. Regional newspapers are still the most important source of local news. They will continue to deliver information in whichever way their audiences prefer: newspaper, audiotex, fax, internet, teletext, broadcast, etc. NMS will work with you to ensure your message is communicated using the optimal mix.

Who's used it in the past?

Brands that have used us in the past vary widely and include big name brands from all business categories. These would include premium brands like Coca Cola, Lexus, Rolex and Levi, all the way through to the larger retailers like Tesco, Specsavers and Marks & Spencers.

Features / Benefits

Our readers embrance the advertising in our publications. In an age of ad avoidance we reach 'in the market' consumers who are your customers of tomorrowand offer a great opportunity to 'stand out' in the local market where 90% of people spend half or more of their money. If you want your brand to be more closely involved and identified by your (potential) customers there is no better vehicle to do this than the regional press.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 15 million readers every week
35 - 44
45 - 54
Female
Male
AB
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
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