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Masters of Impressionism Exhibition

Provided by Glasgow Life
Masters of Impressionism Exhibition (The Burrel Collection, Glasgow)Sponsorship opportunities including Presenting Partner.

Tell us about the Opportunity / What is it?

Sponsorship opportunities for the Masters of Impressionism exhibition (July-Dec 2013) at Glasgow's Burrell Collection. This is an opportunity to sponsor an impressive, debut exhibition of approximately 40 Impressionist works in oil, on paper and scultpure at one of Glasgow's most prestigious venues. The exhibition will showcase the Burrell's remarkable collection of French 19th Century masterpieces by artists including Millet, Courbet, Degas, Manet, Renoir and Sisley.

What is the Marketing Objective?

The Burrell Collection is a world-famous tourist attraction and the exhibition will be promoted city-wide and in the central belt of Scotland through Glasgow Life's marketing channels such as the website which has 50,000 unique visits per month. Sponsors will achieve brand awareness and direct engagement with a target market of ABC1 demographic, consisting of culural tourists and Glasgow residents.

How does it work?

This is a unique opportunity to sponsor a new Impressionism exhibition at the prestigious Burrell Collection in Glasgow's Pollok Park. Sponsorship can be offered in three levels to suit different budgets, from Exhibition Partner to Principle or Presenting Partner, which would afford sponsor recognition across all exhibition marketing materials and exhibition naming rights. All sponsors will receive corporate hospitality (exhibition private view and reception)and recognition on the exhibition leaflet as well as within the exhibition space.

Who's used it in the past?

Glasgow Museums has had various corporate sponsors of its exhibition programme in the past including FirstGroup, Anderson Strathern and Turcan Connell.

Features / Benefits

The Presenting Partner package consists of naming rights to the exhibition and acknowledgement in outdoor, printed and online advertising, printed marketing materials, poster campaign, and website. Sponsors will also have recognition on exhibition collateral such as the leaflet, of which approximately 70,000 will be printed. Sponsor acknowledgement in the exhibition space will consist of the thank you panel and there are also opportunities for acknowldgement on the plaques of individual works of art. Corporate benefits include recognition in the Glasgow Life annual review.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 (Glasgow cultural tourists and residents)
All adultsBoth
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
Scotland01 Jul 13 - 31 Dec 13BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
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