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Maxim Magazine Style Awards 2008

Provided by Dennis Publishing Ltd
Maxim has decided to honour this year's most stylish brands at the Maxim Style Awards

Tell us about the Opportunity / What is it?

The opportunity to associate your fashion/grooming brand/product with the Maxim Style Awards. In a world of unlimited choice we think it's incredibly important to be able to tell our readers about the best fashion and grooming products on offer. This is why we have decided to honour this year's most stylish brands at the Maxim Style Awards.

What is the Marketing Objective?

Maximise brand awareness with both display and sampling opportunities online in the run up to the awards.

How does it work?

Maxim will be featuring the nominees in our build up to the awards. Throughout the period leading up to announcing the winners we will be alerting our readers in-mag and online to the brands we are selecting, letting them know what we love about them and why they will love them too! The November edition of Maxim (on sale 25th September) will dedicate a feature to the Style Awards and include all the winners and runners up of each category as well as the Overall Brand of the Year voted by the Maxim readers. See attachment for full details.

Who's used it in the past?

Quiksilver, Reebok, Ben Sherman, Alberto Culvar, Onitsuka Tiger, Lacoste, Gilette, New Era, Adidas, Swatch, Procter & Gamble (Head & Shoulders), L'Oreal

Features / Benefits

Promote ranges and/or products to create footfall and/or sales of product to primarily single, unattached, fashion conscious males working F/T and earning the most in the mass market.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsmag reach 78,648 - online reach 750,000 unique users
25 - 34Male
AB
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL26 Aug 08 - 31 Aug 08BUILD AWARENESSSAMPLING
SPONSORSHIP / MEDIA
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