Mobile location based advertising from Trinity Mirror
Provided by Trinity Mirror
Target users based around their location with Pinpoint location based advertising from Trinity Mirror.
Tell us about the Opportunity / What is it?
We know that you want to reach your customer in the most targeted/cost efficient way. If you are running a big sales event or you are part of a sales exhibition, you just want to drive that footfall to your brand. If your local arena is expecting a huge footfall, you would like to target that audience for your local business. If you want to re-target your own customers or target somebody else's customers, you want a way of re-enforcing your traditional advertising with new innovative mediums. You want Pinpoint, the location based advertising platform from Trinity Mirror!
What is the Marketing Objective?
Build brand awareness and gain trial.
How does it work?
Pinpoint is a location based advertising service provided by the Trinity Mirror Group. Marry the power of localisation and the reach provided by smartphones to get your ads in front of the right audience at the right time. Send an ad as a notification to the users smartphone based around a specified geographic location (Postcode, point of interest, street name, longitude/latitude information). The notification opens up your voucher within the users smartphone to deliver a high impact targeted message with a call to action.
Who's used it in the past?
Trinity Mirror have previously worked with many brand names, including SFS,a leading retailer household furniture store.
Features / Benefits
Target users based around their location. Location also helps to provide an indication of interests to provide another level of targeting through pinpoint. Select message packages based on your needs. Control costs by employing the solution through seasonal push. Increase efficiency by tallying with other marketing initiatives and providing a call to action through pinpoint. Easy to use system lets you setup your own ads, target region, pick the dates and action your campaigns. The system also allows full analytics, reporting and if needed there is a managed option.