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Nationalrail.co.uk Online Advertising Opportunities

Provided by Media Initiatives Group
The official website for the UK rail network

Tell us about the Opportunity / What is it?

We offer a variety of advertising opportunities with National Rail Enquiries, the official information service for National Rail. The site provides impartial advice on rail travel, up-to-the-minute advice on journey planning and train services and is continually updated with the latest changes and disruption information. We can target users through a number of different ways including age, gender and geographic location.

What is the Marketing Objective?

Target users of all ages and locations who are looking for the latest travel information

How does it work?

There are a number of advertising routes you can buy into including - Banners, Skys and Leaderboards. These are most frequently bought in impression bundles (i.e. the number of times an advert appears on screen). Advertising space can also be bought to run during a specific time period, to coincide with an event or product launch for example.

Who's used it in the past?

Virtually every big brand name in the world has advertised on our premium network at one point or another. For more information about the range of opportunities we have available, contact a member of our team.

Features / Benefits

Advertise your brand on the UK's only online rail enquiries website and reach over 3.5 million unique users each month. With over 29m people now online in the UK alone, the Internet has quite simply revolutionised media, now representing the 2nd most popular media after TV. Advertising on Nationalrail.co.uk will provide you with access to a significant audience of ABC1, hard to reach consumers located all over the country.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3.5m unique users / month
25 - 34
35 - 44
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
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