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Nationwide Pantomime Sponsorship Opportunity 2009/10

Provided by Sky Media
Title sponsorship of the UK's premier panto production company. 12 theatres, accessing audiences of 1m across 6 weeks.

Tell us about the Opportunity / What is it?

First Family Entertainment in association with Great Ormond Street Children's Charity and their Theatres for Theatres Appeal, are looking for a brand to come on board as title partner for their 2008/9 pantomime season. Across 12 theatres in main regional cities from Glasgow to Bristol the shows access audiences of over 1 million across 6 weeks, with an estimated reach via media of 20 million. If you need a campaign that will stimulate interest, emotion and excitement then this is the right opportunity. Title and secondary partnership opportunities exist.

What is the Marketing Objective?

This opportunity can deliver on a multiplatform level from online to on-stage. Achieve: Brand Awareness via its £550k media spend, PR & press coverage, Experiential via direct interaction with 1 Million consumers & Route to Market by exit voucher sampling and use of the email database and direct mail. Corporate Social Responsibilty can also be achieved as a percentage of any profits from the shows is being donated to Great Ormond Street Children's Charity. In addition an association with a traditional family past time and some of the leading names in entertainment.

How does it work?

This opportunity would allow a brand to convey their relevant message to the consumer where and when they are most responsive and feel relaxed, happy and safe. As a family activity that evokes laughter and encourages audience participation pantomime is proved to be most British children's introduction to theatre.

Who's used it in the past?

Cadbury, Haven Holidays, Bourne Lesiure, X-Leisure & Virgin Atlantic

Features / Benefits

Theatres are uncluttered environments with few brand messages which makes this a unique opportunity as it really can deliver the cut through that brands crave. Being nationwide it enables a campaign to be utilised at a local level and provides the perfect vehicle for an on-pack promotion. Both fun and entertaining the fact that a brand really can have a presence online to on-stage is something that few properties can offer.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsLive audience of 1 million, estimated reach via media 20 mil
0 - 9
35 - 44
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions15 Nov 09 - 31 Jan 10BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / ARTS
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