This idea is archived

NEW Online Display Advertising linked to Search Terms

Provided by EveryClick
Opportunity to take key display advertising positions (skyscraper, banner and text listing) linked to major search categories.

Tell us about the Opportunity / What is it?

Everyclick is a search engine which gives 50% of it's revenue to charity. Launched 2 years ago it has quickly grown to become the most-visited UK fundraising site and the 8th largest UK Search Engine (Hitwise), currently delivering c.12 million page impressions per month. Everyclick provides a great search experience with ASK-driven results, with the added benefit of helping the user's charity of choice. All 170,000 UK charities are now represented.

What is the Marketing Objective?

Increasing online exposure. Raising brand awareness. Traffic generation. Association with a leading fundraising brand.

How does it work?

Search category sponsorship provides a display advertising package (Skyscraper, Banner and central text listing) on all results pages linked to search categories e.g. Money, Travel, Health & Home, Jobs etc. Up to 2 million page impressions per category/per month. Sold monthly on CPM basis. Ratecard discounts available. See attached Media Pack for full details.

Who's used it in the past?

Current advertisers include Tesco, Avis, Cheltenham & Gloucester Building Society, COI, Amazon and several charities.

Features / Benefits

Access to a growing audience of charitably-minded consumers who are comfortable searching the web and buying online. Strong online branding opportunity. Association with a leading fundraising brand helps deliver to CSR objectives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k58% fem, 60% aged 25-55. 1m visitors, 12m page imp/month
25 - 34
35 - 44
45 - 54
Female
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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