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Nutrition partner for Tough Mudder UK/ Europe

Provided by Tough Mudder
Tough Mudder are currently looking for a healthy on-course nutrition partner for our 2015 event series.

Tell us about the Opportunity / What is it?

Tough Mudder events are hardcore 10-12 mile obstacle course challenges designed to test your all-around strength, stamina, mental grit and camaraderie. With the most innovative obstacles and over 1.5m participants globally to date, Tough Mudder is the premier obstacle course series in the world. Tough Mudder are offering brands a fantastic opportunity to own the on-course nutrition category across Tough Mudder UK events and after parties, and sample to over 100k active people in the UK.

What is the Marketing Objective?

Sampling, brand awareness, sales, digital engagement, promoting good health

How does it work?

Nutrition partner will receive extensive branding at the event, digital exposure and opportunity to sample to participants.

Who's used it in the past?

MET-Rx, Urban Fruit, USN, Clif Bar, Luna

Features / Benefits

- Exclusive nutrition bar rights on site at Tough Mudder events and after parties. - Opportunity to sample to 100k participants in the UK - Extensive branding on-site (finish chute, on-course, event village, obstacle, finisher T shirts) - Digital exposure on Tough Mudder Facebook (550k likes, weekly post reach 2.1m), emails (450k database), YouTube (average 30k views per video) and website (400k unique visitors per month).

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1.5m participants globally to date
25 - 34
35 - 44
Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Apr 15 - 31 Oct 15DRIVE TRIALEVENTS
SAMPLING
SPONSORSHIP / SPORT / EXTREME SPORTS
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