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Official Partner of The Rugby Football League

Provided by The Rugby Football League
Build brand awareness, interact with passionate fans and drive sales with a tailor made package giving exclusive rights.

Tell us about the Opportunity / What is it?

Our partners receive tailormade packages giving exclusive rights within their category. Your package can include perimeter advertising, programme advertising, hospitality and bespoke marketing opportunities. We take an active part in developing the relationship to enable you change the way our 6.5 million fans feel about your brand through the special place rugby league has in their hearts. Rugby League fans openly accept anyone who shares their passion.

What is the Marketing Objective?

Build brand awareness and affinity - partnerships provide media value returns of >£1m. Associate your brand with a dynamic, honest, exciting sport and become a favourite with our passionate fans. Money can't buy opportunities at sold out events at the biggest stadiums in the country such as Wembley and Old Trafford. Direct marketing to hundreds of thousands of fans. Drive sales.

How does it work?

The RFL is the governing body of Rugby League in England and as such, the Stobart Super League, Carnegie Challenge Cup, The Co-operative Championships and Gillette Internationals are all under our jurisdiction. Games are played at sold out stadiums such as Wembley, Old Trafford, Millennium Stadium and Murrayfield. Through a combination of advertising and marketing support you will gain visability at all central games and be able to interact with the fans.

Who's used it in the past?

Powergen, Gillette, Kelloggs, The Co-operative, Arriva, William Hill, Castlemaine XXXX, Irn Bru, Holiday Inn, Northern Rail, Valvoline

Features / Benefits

The Official Partner designation of the sport and use of a composite logo. Perimeter boards in the TV arc at central matches plus programme advertisements and PA announcements. Access to the players and trophies for bespoke marketing opportunities. Experiential marketing at major events and interaction with passionate fans. Visability through 25 televised matches accross Sky and the BBC with combined viewing figures of over 20 million people and 504 hours of coverage. 3M+ people attended RL games in 2009. Bespoke campaigns to activate the partnership.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k60% male, 50% ABC1, Families.
All adultsMale
ABC1
C2
DE
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSCSR/COMMUNITY
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / SPORT / RUGBY
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