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Opportunities at UK's best malls - car, utility & finance brands

Provided by Brandspace Ltd
Exclusive rights to target 210 million shoppers, using sponsorship/ambient media to promote cars, utilities and finance products

Tell us about the Opportunity / What is it?

Sponsorship packages throughout UK's finest shopping centres (Lakeside, MetroCentre etc.) are available - ranging from advertising, brand owned lounges, carparks, test drive circuits, finance / utility zones, washrooms, mall media (store guides, gift coupons, customer info desks), signage, seasonal decorations (grottos) and events to name a few. In addition we provide holistic solutions for brands to help with critical aspects of creative, production & staffing needs; we professionally manage these opportunities, measure & activate them.

What is the Marketing Objective?

For brands to increase their awareness, recall, trial & usage amongst existing/ potential consumers nationwide, by targeting these 'high spending, willing to engage' shoppers effectively & efficiently. Auto, finance & utility clients have successfully met their marketing objectives by running brand campaigns that engage millions of shoppers in relaxed mall environs, bringing memorable brand experiences to them. By showcasing your brand amidst our premium clutter-free malls, you can position/differentiate your product, register customers & increase sales at the same time!

How does it work?

Brands share their objectives with Brandspace, and we provide tailored solutions customised to meet their need. We also support brand campaigns/sponsorships with in-mall media (unique poster & banner sites) & provide an understanding of all management costs upfront against your budgets, to help you make your decision easier. To discuss the opportunity further, please feel free to contact us.

Who's used it in the past?

Partnerships have included Mini, Toyota, Rover, Citroen (auto); Vodafone, Orange, BT (telecom); Sky, RAC, NTL (utilities); Barclaycard, Maestro, VISA (finance).

Features / Benefits

Partnering with UK's strongest mall portfolio (Capital Shopping Centres), brands have a chance to create long-term bespoke 'experiences' that build saliency & add value to their target audiences. Besides engaging with a wide range of age groups/demographics, it also helps increase advocacy /active customer acquisition (malls are a strong platform to sample or sell cars, credit cards, utilities there & then!). Sponsorship of relevant 'areas/zones' is both innovative & affordable and our research shows it has a high success rate.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAudience are 60% ABC1, 77% 25-54+ & reach is 1 in3 Britons +
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
OUTDOOR / AMBIENT
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSEXPERIENTIAL
SALES PROMOTION
SAMPLING
SPONSORSHIP / MEDIA
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