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Opportunity to own daytime programming on ITV2 - Q1 2009

Provided by ITV
Excellent opportunity to target adults, housewives and 16-34 year olds, reaching a large and receptive audience.

Tell us about the Opportunity / What is it?

A great opportunity to own daytime on ITV2. Not only does this offer a sponsor longevity and frequency but also a great initiative to cut through the clutter on daytime television. Programmes include Holiday Showdown, Airline, Ricky Lake Show and Nanny 911. ITV2 daytime is popular with adults, housewives and with the 16-34 year old audience - offering a sponsor the opportunity to reach a large and receptive audience. The sponsor will receive Circa 500" of accreditation per 6.5 hours of weekday programming and Circa 160" of accreditation per 2 hours of weekend programming. Find out more...

What is the Marketing Objective?

Raise awareness of your brand with a large and receptive audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Adults: 0.51TVRs. Housewives: 0.67TVRs.
16 - 24
25 - 34
Female
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 09 - 31 Mar 09BUILD AWARENESSSPONSORSHIP / MEDIA
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