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Opportunity to sponsor Through The Night, on Sky Sports News

Provided by Sky Media
Through The Night sponsorship opportunity on Sky Sports News, broadcasting 49 hours a week.

Tell us about the Opportunity / What is it?

Sky Sports News launched on October 1998, a fantastic, engaging channel which focuses on a wide range of sports, and predominantly on football during the August - May football season. The programming is presented by critically acclaimed sports presenters who update on the latest sporting results, team news, etc. Sky Media is proud to announce its Through The Night sponsorship opportunity on Sky Sports News, broadcasting 49 hours a week, Europe's first through the night sports news and information service which continues to break the big sporting stories first.

What is the Marketing Objective?

An excellent opportunity to build awareness of your brand and to target young sport fans

How does it work?

Through The Night is available 8 hrs a day, seven days a week and 365 days a year on Sky channel 405. The transmission times are: 23:00-06:00 Monday to Sunday. A sponsor will receive 2 x 15 second opening & closing credits and 6 x 5 seconds break bumpers (per hour). There is also the opportunity to extending the sponsor association online and to mobile. Sky operate a truly 360 approach to being the first to break sports news and ensures all news is released across broadcast, online and mobile platforms simultaneously.

Who's used it in the past?

This is a new opportunity

Features / Benefits

Sky operate a truly 360 approach to being the first to break sports news and ensures all news is released across broadcast, online and mobile platforms simultaneously. Covering all the major sports - football, cricket, rugby union/league, golf, tennis, boxing and F1 - quality, in depth and exclusive coverage are what Sky is renowned for. Sky Sports is a must buy for any brand seeking associations with a premium sport environment or indeed the elusive male 25-44 audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1.6 million men aged 16-44. Coverage 000s: 3,967
25 - 34
35 - 44
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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