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Posted on 10 May 2011 at 15:12        Last modified on 02 December 2011 at 10:31 Printer Friendly View    Back to Homepage
Reference Title Provided By
7854 Orange Shots - Back to School and Uni competition Orange Shots

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency 1 million Orange customers
Target Audience
16 - 24
All Genders
ABC1
C2
DE
Students
Media Type MOBILE/ INTERACTIVE
Location NATIONAL
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type SALES PROMOTION
 

Tell us about the Opportunity / What is it?
Orange Shots is a mobile messaging service allowing advertisers engage people with stuff they'll love to their phone. Our users love competitions, so we're giving you the opportunity to promote your Back to School / College / Uni campaign targeted at 30,000 students through their favourite media - mobile! Using the Blyk media messaging platform, we'll deliver a message giving them the chance to win an exciting prize. We will then send them a rich media branded message asking them to enter, including details about your promotion and other content you wish to send them.
How does it work?
This opportunity allows your brand to connect a highly targeted base of 30,000 engaged Orange Shots members, using a mobile competition to promote your back to school, college or uni campaign. We'll send your target audience a branded rich media message directly onto their mobile containing info about your in-store or online promotion, and a competition to win merchandise. From there, users provide their details to enter. We can also include a link to your mobile site and there is opportunity to retarget the positively engaged group after the competition has run.
Who's used it in the past?
This is a brand new opportunity, however similar types of campaigns have been done but targeted at different audiences. Please contact for more details.
Features / Benefits
Benefits include; Access to an opted in, highly relevant, active mobile audience who have opted to receive relevant messages. End to end campaign management and creative service. Delivery of rich media branded message direct to the mobile. Chance to re-engage with users who responded positively to the offer.