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Out Of Home Advertising in Bar and Club Washrooms

Provided by Digital Media Sales
Achieve great cut through using illuminated panels within washroom mirrors in high end bars and clubs

Tell us about the Opportunity / What is it?

Buying either a single panel or a series of panels on the washroom mirrors in high end bars and clubs. The Estate has a London bias and is currently 150 bars. The average dwell time 3.5 minutes, which varies by gender. Packages can be bought to targtet wither female or male washrooms

What is the Marketing Objective?

Build brand awareness and drive sales

How does it work?

There are 6 panels per mirror with a 10” copy rotation. Each panel is illumiated in rotation and the mirrors are positioned at the focal point of washrooms, giving full washroom footfall effectiveness

Who's used it in the past?

A wide range of advertisers in the Personal Care and Entertainment sector, including Party Poker and Sony Pictures

Features / Benefits

No other comparable product within the UK washroom advertising market - Illumination and movement between panels - Positioned in focal point of washrooms - Full washroom footfall effectiveness Communicating with people when they are at their most attentive - Looking at themselves!! Targeting consumers in a highly focused viewing environment. The Mirror is able to hold 1-6 advertisements - Dynamic -Multiple copy treatments possible Highly targeted - Upmarket, young audience - Targeting by gender

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 Adults 18-34
16 - 24
25 - 34
Male
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND ATTITUDE
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