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Partner with Oxjam- the UK's biggest grassroots music festival

Provided by Oxfam
Opportunities include major partner, launch event partner, digital partner, supporting partner and competition partner.

Tell us about the Opportunity / What is it?

Oxfam is pleased to offer an opportunity for your brand to partner with Oxjam, the UK's biggest grassroots music festival. Every October, over 150,000 young people go to 800 gigs in towns and cities across the UK to listen to the best local music. All events are organised by dedicated volunteers, raising money to fight poverty worldwide. Our motto is: local music, global impact.

What is the Marketing Objective?

Build brand awareness and gain brand credibility amongst a young and influential music loving audience. Oxjam is endorsed by some of the biggest names in music - including Fatboy Slim, Jarvis Cocker, Damon Albarn, Chemical Brothers, Zane Lowe and Lauren Laverne and generates over £1 million of PR. But at its heart it's a grassroots festival, targeting hard to reach music fans and early adopters, with an impressive 25% awareness level among UK 16-35s

How does it work?

We start with your objectives and can tailor a range of packages including; Major partner, launch event partner, digital partner, supporting partner and competition partner.

Who's used it in the past?

This is the first time Oxjam is seeking major sponsors, although we work with a selection of partners including Festival Republic, AMG and WeGotTickets.

Features / Benefits

Oxjam is a flexible multi-channel platform. Sponsorship offers integrated brand presence at 800 music gigs. Regionally-targeted brand activations and sampling are possible at Oxjam Takeovers (multi-venue, all day, urban festivals) in 60 towns and cities across the UK. Launch event partnership offers brands the chance to curate high profile gigs for press, VIPs, and fans. Sponsor the Band of the Year digital competition to capture data and drive online engagement. Furthermore, access a buzzing online community of 16-35s with competitions and incentives.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
Both
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsUntil 31 Jul 14BUILD AWARENESSCSR/COMMUNITY
EVENTS
EXPERIENTIAL
SAMPLING
SPONSORSHIP / ARTS
SPONSORSHIP / MUSIC
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