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Partner with The RHS Hampton Court Palace Flower Show

Provided by The Royal Horticultural Society
Corporate partnership opportunities available at the UK's largest flower show in one of the most affluent areas of the country

Tell us about the Opportunity / What is it?

The RHS is the world's largest gardening charity and one of the most respected brands. We inspire millions of people to get involved in - and improve at - gardening. The RHS Hampton Court Palace Flower Show is the UK's largest annual flower show. Located in a historic royal deer park with the Palace as a backdrop, it is a focal point in the horticultural and social calendar for the South East. Corporate partnership opportunities are available for the 2015 event, where we will be celebrating the show's 25th anniversary.

What is the Marketing Objective?

The largest flower show in the UK provides sponsors and exhibitors with a powerful sales and marketing platform in one of the most affluent areas of the country. The show delivers outstanding media coverage. In 2014 30 hours of coverage were broadcast across 28 of the BBC English Regions radio and television stations, TV and radio coverage reached 41m people, printed press coverage reached 29 million people. RHS Online also receives 2 million page views before, during and after show week (1-20th July).

How does it work?

Partnerships available include: Headline Sponsorship where brands can sponsor the entire show to acquire rights of association with this high-profile event. Sponsorship of individual zones such as GROW which is bursting with plants and flowers from all four corners of the globe, INSPIRE which is all about a fresh approach, challenging your thoughts on a traditional garden. or FEAST, celebrating fresh produce and the joy of growing and cooking your own. Sponsorship of horticultural elements or key visitor facilities is also available. Please see attachment for details.

Who's used it in the past?

Previous RHS partners include: Ecover, Renault, Astellas Pharma Ltd., Barratt Homes and Finchale College. "The media coverage from the show in general and our gardens more specifically has been fantastically widespread, from articles in the national papers to an array of gardening blogs and websites, regional publications and BBC, TV and radio." Claire Holman, Astellas Pharma Ltd.

Features / Benefits

Sponsorship offers the following benefits: •Engage with a captive gardening and outdoors audience and potential new client base •Align your brand with the RHS: a partnership based on popular choice, trust and expertise •Unique customer, client and employee engagement opportunities such as hospitality and VIP tours •Brand Benefits: A consistent identity incorporating the sponsor brand across the showground and on all marketing/promotional activity •Powerful PR and marketing leveraging opportunities a generous RHS media package with The Garden magazine and www.rhs.org.uk

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details142,000+ visitors plus TV and radio audience
45 - 54
55 - 64
65+
Female
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
South29 Jun 15 - 05 Jul 15BUILD AWARENESSEVENTS
PUBLIC RELATIONS
SPONSORSHIP / ARTS
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