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Partnership with Best Damn Tour Europe 08, Avril Lavigne

Provided by Live Nation Ltd
Fresh from winning Best Solo Artist and Most Additive Track from MTV Europe Music Awards 2007, Avril embarks on global tour.

Tell us about the Opportunity / What is it?

Artist Partnership on Global or International level. Unique opportunity for brand to be associated with one of the most successful tours of 2008, with an artist still on the ascendent, just last week voted Best Solo Artist by the MTV audience across Europe. Artist management and Live Nation have worked together to build an incredible deck of opportunity for brand link up, association and exploitation. Tour starts Stateside April 2008, landing in Europe end of May, touring across 14 markets in Europe across the following 5 weeks, ending last week of June 2008.

What is the Marketing Objective?

The Best Damn Tour takes Avril's multi-million song selling portfolio across the globe, taking advantage of her latest smash album material, plus having the luxury of 10 hit singles to her credit spanning a 3 album career so far, and still with plenty of potential left in her. Avril provides a brand that unique mix of attitude, fresh and dynamic youth appeal, with an already well established brand name, loyal fan base, and a sense of fun.

How does it work?

Live Nation and Avril Lavigne's management have developed a fully comprehensive brand partnership offering, that takes partnership to the next level, understanding the marketing needs of a potential partner from the outset, whilst open and willing to discuss new ideas and opportunities that could come from a winning partner.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Avril Lavigne is one of those rare artists, mixing credibility and commercial success on the International Stage. The Best Damn Tour will solidify her fanbase across Europe, providing a brand partner with a high profile, cross-Europe, multi-city promotional platform opportunity.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k13-35, Male and Female. Teens with parents.
0 - 9
16 - 24
Female
Male
AB
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 08 - 30 Jun 08BRAND STATUREEXPERIENTIAL
SPONSORSHIP / MUSIC / ROCK
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