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Peak Sponsorship Opportunity on ITV1 - Doc Martin

Provided by ITV
“Doc Martin” is returning for its 3rd series following its previous successes.

Tell us about the Opportunity / What is it?

Clunes plays surgeon Doctor Martin Ellingham whose glittering career comes crashing down around him when he develops a phobia which prevents him conducting operations. He decides to retrain as a GP, and applies for a vacant post in the sleepy Cornish hamlet of Portwenn. Despite his surgical brilliance, he has no personal skills; the community is united in horror at their foul new GP. But Doc Martin (as they call him) soon finds he needs all the allies he can get as he tries to negotiate his way around village life with hilarious consequences.

What is the Marketing Objective?

Create brand Loyalty amongst your target market.

How does it work?

Currently scheduled for Q3 (July - August 2007) the series consists of 6 X 60 minute shows with 80 seconds of accreditation per show. We are also offering mobile and interactive bumpers and ITV Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

Lindemans Wine

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 / Adults / Housewives
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL15 Aug 07 - 30 Sep 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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