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Peak Sponsorship Opportunity on ITV1 - Homeboys

Provided by ITV
“Homeboys” follows the story of a father searching for his son having abandoned him and the mother many years ago.

Tell us about the Opportunity / What is it?

Over the years this father has become a ruthless businessman and made his riches through property, but in an underhand way. Now he’s ready to retire and is looking for an heir to his fortune…The father finds his son working in an estate agents and buys the company. The son has good morals and his work is all above board. Will this impress the father? How will they get on? Will he hand over the reins to his son? And more importantly, will he even reveal who he really is…

What is the Marketing Objective?

Create high levels of brand awareness.

How does it work?

Currently scheduled for Q4 2007 this opportunity consists of 6 X 60 minute shows with 80 seconds of accreditation per show. Mobile and interactive bumpers are also on offer as well as Marketing support where available. Placed in between regular advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility.

Who's used it in the past?

This show is brand new to the ITV1 offering, with no previous sponsor associations- this creates the perfect blank canvas for you to build upon.

Features / Benefits

Maximise your visibility to your target audience, sponsorship is perfect for launching or re-energising a brand. It can be used as part of a fully-integrated campaign to gain retail listings in highly competitive market sectors and to drive sales.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Adults.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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