This idea is archived

Point of sale digital screens in Spar convenience stores

Provided by Avanti Screenmedia
Eye-level digital screens which have increased sales uplift for featured products by up to 22%.

Tell us about the Opportunity / What is it?

A 3 week campaign comprising of 10" sec advertisements played 48 times per hour (8 mins of airtime). There are three channels available: Daily Life, Grocery & BWS or run-of-store. There are currently 200 Spar Convenience stores installed with digital screens and there are approximately 5 screens per store located in key areas i.e. by confectionery, bread, drinks fridge and one screen behind the checkout counter. All screens are eye-level and clearly visible at all times to all customers, offering a great opportunity to showcase new initiatives and promotions.

What is the Marketing Objective?

Spar TV network has been developed from Spar marketing research. Store wide screen placement and content is based on recognised shopper missions enabling brands to target their messages specifically to the need state of the shopper in-store. Spar TV is a key end of journey measurable in-store media that can be integrated to support for ATL campaign activity and ultimately drive purchase.

How does it work?

Spar TV network has been developed from Spar marketing research. Store wide screen placement and content is based on recognised shopper missions enabling brands to target their messages specifically to the need state of the shopper instore. Advertisement can be a brand message or a promotional offer. Artwork can be re-purposed by Avanti.

Who's used it in the past?

A number of leading FMCG brands.

Features / Benefits

Screens are highly visable and positioned at the eye level of the customer and screen placement is relevant to each channel category. They enable the advertiser to have store wide visibility and positioned to have provide easy access to the network. Each channel has its own bespoke content loop of short, sharp information, they also had value to the shopper visit.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k61% ABC1s, 52% female & 48% male. Av of 3.6 visits per week.
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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