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Pride London 2010 - Parade Maps and Festival Guides

Provided by Pride London
Fold-out maps of the Parade and stage times designed to be a constant companion for visitors during the day.

Tell us about the Opportunity / What is it?

Pride London is the charity that host the largest single day event in the British Isles as well as a Festival Fortnight of wide ranging events leading up to the flagship event. It is held in the centre of London taking into its footprint some of the most famous landmarks (Trafalgar Square, Piccadilly Circus, Leicester Square) and streets (Oxford Street, Regent Street, Baker Street) in the Capital. Fold-out maps of the Parade and stage times are designed to be a constant companion for visitors during the Pride Festival.

What is the Marketing Objective?

Pride London believes that flexibility and involvement are key to a successful partnership, therefore packages can be tailor-made to meet your requirements. To ensure that your sponsorship objectives are met, be they diversity awareness, recruitment for lesbian, gay and transgendered employees, or to help market a new product into this key market, experienced personnel in sponsorship management, public relations, marketing, press management and corporate hospitality will be provided. We are able to target wider demographics given all walks of life attend the parade

How does it work?

Limited to one sponsor, therefore guaranteeing exclusivity, Parade Maps and Festival Guides will be distributed to all the gay and lesbian bars and clubs in the two weeks before the main Parade day. Guides will be handed out by our own team of 200 volunteer stewards along the parade route and will also be available at information points in the squares. Benefits include prominent placing of logo on maps and on sponsors page of the official website, as well as advertising in the official programme.

Who's used it in the past?

Past and current sponsor include: Lloyds Banking Group; Virgin; British Airways; Coca Cola; TUC; Ford; Big Yellow Self Storage and Salesforce.com.

Features / Benefits

As a sponsor of Pride London 2010 you will benefit from: Regionally, nationally and internationally enhanced brand awareness and profile. Brand positioning in front of mass media from the UK and overseas. Opportunities for highly-targeted marketing, public relations and brand building. Exclusive sampling and promotional opportunities. An opportunity on a worldwide platform to show your support for LGBT issues and demonstrate your commitment as an all inclusive employer.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k88% of visitors in 2009 were 16-44 adults.
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 03 Jul 10BRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / ARTS
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