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Primeval- ITV1 Drama Sponsorship

Provided by ITV
Broadcast and mobile sponsorship for brand new ITV series starting winter 2007

Tell us about the Opportunity / What is it?

Primeval is a new ITV drama series featuring creatures from the past and the future living in the 21st century.Nick Cutter is an evolutionary zoologist specialising in the investigation of unexplained gaps in the evolutionary record Cutter and his research assistants enter the deep and ancient Forest of Dean, where they first discover the presence of prehistoric creatures in modern-day Britain. It will be broadcast on prime time Saturday evening TV, perfect for shared viewing.

What is the Marketing Objective?

Brand awareness

How does it work?

This saturday night package offers broadcast sponsorship of 6 x 60 minute programmes with 80” of accreditation per show scheduled for peak 2007. Alongside the sponsorship we are offering mobile and interative bumpers and all marketing support put into the programme launch will also be sponsor branded.

Who's used it in the past?

Brand new series, with no previous associations your brand can be the first to establish its self with a potential hit TV drama.Sponsorship guarantees a prime position and maximum visibility to your chosen target audience

Features / Benefits

The hit show dancing on ice 2 will kick off the evenings viewings followed by Primeval. Marketing support will be put behind this major 2007 action adventure launch, all of which will be sponsor branded. The series stars Douglas Henshall as Cutter, James Murray, Lucy Brown, Ben Miller, Juliet Aubrey and Hannah Spearritt (S Club 7)

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
LocationTimingsMarketing ObjectiveOpportunity Type
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