This idea is archived

Product Placement opportunity within Benidorm Series 5!

Provided by ITV
Place your brand within the award winning comedy-drama Benidorm - 8 days to register your interest!

Tell us about the Opportunity / What is it?

ITV currently have the exciting opportunity for a young brand to be placed within the award winning television comedy-drama Benidorm. Build an association with established programming featuring a strong ensemble cast composed of a number of well-known faces.

What is the Marketing Objective?

Build an association with established programming featuring a strong ensemble cast composed of a number of well-known faces.

How does it work?

Placement opportunities exist for a Branded travel desk (or "rep desk") situated in the lobby of the Solano Hotel with wall mounted pin board, Signage on the hotel lobby front desk, creating strong contextual exposure during each episode, moving video content displayed on hotel lobby front desk computer screen, alongside a raft of other relevant placements (i.e. a branded bag). Product Placement within each episode across ITV1, ITV2 and ITV player repeats on Catch Up.

Who's used it in the past?

On 28th February 2011, ITV became the first UK broadcaster to go live with Product Placement, featuring a Nestle Dulce Gusto Coffee machine within the Kitchen on "This Morning".

Features / Benefits

Q1 2012 opportunities are now available to become a brand with a unique position in this much loved ITV staple.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReaching across ITV1, ITV2 & iTV player repeats on Catch Up
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSPRODUCT PLACEMENT
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