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Product Sampling and Distribution at Train Stations Nationwide

Provided by Media Initiatives Group
Ideal for new product launches or creating awareness, train stations provide the perfect platform for showcasing your brand.

Tell us about the Opportunity / What is it?

We hold exhibitions and distributions contracts with a number of the UK's biggest train operating companies. Over the last ten years we have developed an unrivalled range of packages to help companies capitalise on the excellent brand awareness opportunities available throughout Britain's rail network. Train stations offer huge footfall numbers, especially during peak times. We have found that rush hour commuters are often more receptive to product sampling and awareness, because they are already in a working frame of mind.

What is the Marketing Objective?

Brand Awareness, Product Sampling, Product Launches

How does it work?

Clients will contact us to check the availability of the stations on the dates they require. Once confirmed we will contact the stations and book the space. Only one distribution and exhibition allowed per station, per day. Our company can also offer experienced and professional promotional staff, alongside stand sourcing and construction, if required. We do not offer stand design as part of our service.

Who's used it in the past?

Coca-Cola, Haagen Dazs, O2, Yell.com, Bupa, Mazda, Orange, Persil, United Airlines, Lancome, The Guardian, Sony Ericsson, Calvin Klein, Vodafone, Nivea, Sky, BMW, McDonalds, Maxim, Smart, Audi, Channel 4, Mercedes, Ford, BT, Mitsubishi Motors, Sony, easyJet, Nestle, Chrysler, FHM, British Airways, BBC, Toyota, Nuts, IBM, Sainsbury's, Honda, British Gas, abbey, Renault, T Mobile, emap, Cadbury's, RBS, Lee Cooper, Capital One, HSBC, Kellogg's, American Express, M&S, Barclays, Jacob's Creek, bmi, Pampers, Unilever, L'Oreal, Johnson&Johnson, Gillette, Nokia and many more...

Features / Benefits

Puts your brand directly into the hands of consumers and is a low cost way of reaching high numbers of prospective customers throughout the country. Ideal for launch campaigns as it allows people to familiarise themselves with your product by trying it out for free. With over 2,000 stations available you can buy a package suited to your needs.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details150,000 visitors / station / week
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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