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Posted on 09 November 2009 at 09:16        Last modified on 03 November 2009 at 11:45 Printer Friendly View    Back to Homepage
This opportunity is Archived
Reference Title Provided By
5347 Product Sampling with ASOS Monthly Magazine Confero Marketing Limited

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency ABC1 Women aged 21 - 33 / 471K
Target Audience
16 - 24
25 - 34
Female
AB
ABC1
C2
Media Type
Location NATIONAL
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type DIRECT MARKETING
SAMPLING
 

Tell us about the Opportunity / What is it?
Product sampling opportunity. Product samples are distributed directly to high spending customers shopping with the UK's No1 Online fashion and beauty store - ASOS.COM. ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world.
How does it work?
Product samples delivered to one address. Samples poly-bag wrapped and sealed for distribution to ASOS high spending customers diredtly to their door with Monthly Magazine.
Who's used it in the past?
Beiersdorf UK. NIVEA Soft sachet samples distributed with October 2009 issue of ASOS Magazine.
Features / Benefits
ABC verified at 471,522 - Highest UK only Women's Monthly Magazine. Finite targeting. Magazine distributed to women only. Reward for High Spending customers. Mailed free personally named directly to customer home. 'Fashionista' frequent shoppers - buys from ASOS average 7 x per year. High % sample retention and usage.