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Promote your brand with Paramount and 'Stardust' Movie

Provided by Paramount Pictures UK
'Stardust’ combines charm, romance and magic with action resulting in a unique fantasy epic for modern audiences.

Tell us about the Opportunity / What is it?

“Stardust”, based on the best-selling graphic novel by Neil Gaiman and Charles Vess, takes audiences on an adventure that begins in a village in England and ends up in places that exist in an imaginary world. A young man named Tristan (Charlie Cox) tries to win the heart of Victoria (Sienna Miller) and retrieve a fallen star. His journey takes him to a mysterious and forbidden land beyond the walls of his village. On his odyssey, Tristan finds the star, which has transformed into a striking girl named Yvaine (Claire Danes).

What is the Marketing Objective?

Gain Trial

How does it work?

This is the opportunity for your brand to gain high visibility with movie audiences, associating your brand with a hit movie helps to create cut-through in a busy retail environment. Paramount is offering creative support for unique promotional mechanics and original visuals for POS. There are also consumer product opportunities and a DVD release tie-in. Our team can work with you to form fantastic film associations using licensing, on pack sales promotions, sponsorship, film premieres, PR initiatives etc. Simply get in touch to find out more.

Who's used it in the past?

This movie is a new release but previous movies have attracted companies including Nestle, Kelloggs, O2, Burger King, Samsung, American Airlines, Bose, Ducati plus many more.

Features / Benefits

Use Paramount's expertise and influence in the marketplace to promote your brand to consumers via cinema, press, in-store and PR campaigns. Films influence people and set trends, creating powerful lifestyle positioning for your brand. Your brand association will add topicality and relevance, talking to the audience in their own language and raise the profile of your brand. Film association can drive sales and equity. The commercial possibilities really are unlimited.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contra Deal
16 - 24
25 - 34
Female
AB
CINEMA
LOCAL MEDIA / NATIONAL
NON-TRAD OUTDOOR
ONLINE
RADIO / NATIONAL
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL19 Oct 07 - 20 Jan 08DRIVE TRIALDIRECT MARKETING
PUBLIC RELATIONS
SALES PROMOTION
SPONSORSHIP / MEDIA
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