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Promotional Opportunities with DVD release of 'A Good Year'!

Provided by Twentieth Century Fox Ltd
Award winner Russell Crowe & ‘Gladiator’ director Ridley Scott reunite for this heartwarming blockbuster-read on to get involed!

Tell us about the Opportunity / What is it?

Oscar®-winner Russell Crowe reunites with ‘Gladiator’ director Ridley Scott in A Good Year, a story about a London based investment expert who inherits a rustic vineyard in the heart of Provence from his uncle. Initially, the cocky bond trader wants to sell it as soon as possible. But upon arriving at the French retreat, his childhood memories with his uncle flourish, and he is gradually enchanted by the place and by an intriguing Frenchwoman. As he starts to change his outlook on life, a beautiful Californian woman unexpectedly arrives and also lays claim to the property.

What is the Marketing Objective?

Build brand awareness with this engaging and entertaining feel-good story. Movie association is also poweful in increasing loyalty, giving brand attitude and creating that big brand feel!

How does it work?

Partner with Twentieth Century Fox, a leading International film distribution company for opportunities to link your brand with 'A Good Year' and logo usage on your brands, campaigns and promotions. Please contact us to discuss further promotional opportunites for your brand.

Who's used it in the past?

This is a new sales promotion opportunity, however the association with films is a long established and successful mechanic. Famous associations include In Her Shoes and Gillette (on-pack promotion and cross promotion with Nine West for 15% off shoes), Legally Blonde and New Look, Down with Love and Boots (Cinema ticket offer in-store).

Features / Benefits

The movie is packed with audience relatable themes - love, friendship, family, memories and wine. This is a great opportunity to take advantage of and build your brand associations in with the film. Academy Award winner Russell Crowe and ‘Gladiator’ director Ridley Scott guarentee consumer interest. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and create big brand feel!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMovie lovers 18 -44, Female skew.
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Feb 07 - 28 Mar 07BUILD AWARENESSSALES PROMOTION
SPONSORSHIP / MEDIA
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