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Promotional opportunities with Tales of the Riverbank

Provided by 2waytraffic International
Hammy Hamster and his friends are back in a brand new TV series and feature length movie and are available for promotions.

Tell us about the Opportunity / What is it?

Using the latest animatronics, puppetry and CGI technology, the new TOTR will be one not to miss. The movie will feature the voices of Steve Coogan, Jim Broadbent and Stephen Fry. It is scheduled for release Christmas 07 and the 52 beautifully crafted 10-minute TV episodes, will air from Spring 08 put these dates in your diary and on your promotional calendar! This is a new opportunity for brand owners and agencies. TOTR is available as a promotional licence. The opportunities are endless; we are always looking for new suggestions so get in touch.

What is the Marketing Objective?

TOTR will raise awareness and give access to pre-school and 8-12 year old children through parents who have been brought up with the orginal TOTR series. Our objective is to work with brands that fit the target of families with young children and pre-school children in a creative way that encourages them to interactive with the brand partner and TOTR. By meeting up we can share further information and also identify your aims and objectives.

How does it work?

Promotional licenses can be used across all media: onpack, online, DVD, mobile, SMS, interactive media, premiums, sampling. We are open to mechanics and comms channels, our aim is to produce a promotional campaign that will achieve you marketing objectives through TOTR.

Who's used it in the past?

This is a new opportunity and would be ideal for brands targeting children and families and for brands that are innovative. TOTR will allow a potential partner to stand out from the congested market place.

Features / Benefits

TOTR will have the support of a feature length movie where the voices are provided by household names, Steve Coogan, Jim Broadbent and Stephen Fry. This will be followed by a TV series which will enable brand partners to extend their promotional activity. This is not a promotion that ends when the movie stops being shown in the cinema. This is an new opportunity that can be maximised to create impact with children and families with young children during Chrismas 07 and also during the TV series in 08.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPre school and 8-12 year olds
0 - 9Both
Kids HH
CINEMA
MOBILE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
SAMPLING
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