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Reach 1.4m passengers per month using screens in London cabs

Provided by Cab Vision
Target ABC1 high net worth young adults with av 20 minutes dwell time using in-cab screen advertising.

Tell us about the Opportunity / What is it?

An opportunity to advertise to an audience with an average 20 minutes of dwell time in the comfortable and captive environment of a black London cab, using short or long format content, with or without sound.

What is the Marketing Objective?

Takes a standard TV format to an out of home audience. Also allows lower budget clients to target a hard to reach audience with AV in the London region by spot advertising or creating a channel of their own. Also offers a call to action opportunity to passengers in the receptive environment of a black cab.

How does it work?

Adverts play across all channels and are road blocked. Long form content (channels) are selected by the passenger via a screen menu. All screen activity is captured and fully accounted for to the client accounting fully for the ad spend. The screens adverts can be played permanently or by day part or thermally activated, such as pollen count or temperature driven, to maximise your spend.

Who's used it in the past?

Many blue chip companies. As a cross sector example, Chanel, Walls, Red Bull, Lloyds TSB, RBS, HP, IBM, Luthansa, BAA, O2, Vodafone, Paramount and Virgin. Marketing opportunities ranged from spot adverts to channels and Events or product launches. Events have been in the UK, Barcelona Paris and Cannes.

Features / Benefits

Cabvision is a fully accountable TV medium. It accounts for advert plays, channel selections, journey and viewing times. Your marketing spend is targeted to an engaged and responsive audience. Cabs are mobile so the opportunity can be used nationwide and across Europe for events or product launches. Exterior adverts can be used to support the screen activity too. Wireless connectivity allows short lead time load and removal to the screens for time sensitive advertising such as offers or competitions.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1.4m ABC1 passengers per month. Av. 4 plays per journey.
25 - 34
35 - 44
45 - 54
All Genders
AB
ABC1
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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