Reach 7 Million Consumers Aged 60+
Provided by IDS UK Healthcare Communications
Promote your brand in Sixty+, an information booklet distributed to a mature audience through GP surgery waiting rooms.
Tell us about the Opportunity / What is it?
The Sixty+ free booklets contain information, advice and solutions for the older audience. The certified magazine circulation will be 1.2 million. Distributed and displayed through display units within 5,000 GP surgeries the SIxty+ booklet benefits from a captive senior audience.
What is the Marketing Objective?
To increase awareness and drive sales amongst the 60+ market.
How does it work?
Each booklet contains equal pages of editorial to advertising content. Informative and product category driven, the editorial is displayed on the left page and relevant advertising on the right.
Who's used it in the past?
Successful IDS UK campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry.
Features / Benefits
• Exclusivity given to each product category eliminating competitor clutter.
• Booklet title ensures a targeted mature audience.
• Waiting room distribution creates a perceived professional endorsement and timely advertising (pharmacy & supermarket visits quickly follow surgery appointments).