This idea is archived

Reach ABC1's via brand awareness & promotional opportunities

Provided by Arena Leisure Plc
Sporting event at Windsor Racecourse attracting annual crowds of 140,000+ & offering excellent promotional opportunities.

Tell us about the Opportunity / What is it?

With thousands of visitors each week and extensive Sky TV coverage, sponsorship and advertising at Windsor Racecourse are great ways to get your name noticed. As well as race sponsorship there are many other opportunities such as sponsoring a bar or hospitality facility for the season, promotional teams on site sampling products and collecting data or sponsorship of an annual event such as Ladies night or Fireworks night to name just a few.

What is the Marketing Objective?

Raising brand awareness, Product sampling and encouraging trial use, data collection. Audience: 69% ABC1, 50% 25-44 age range, 60% male.

How does it work?

Schedules can be tailored to suit individual requirements and include year-long campaigns, monthly bursts and one day promotions. Methods include race card advert, banner sites, big screen adverts, race card competitions, promotional sites, race sponsorship, event sponsorship and sponsorship of facilities and grandstands.

Who's used it in the past?

VC Casino, Trailfinders, St Johns Ambulance, William Hill, 118 118, Bollinger, Jaguar, Renault, Bank of Scotland, tote.

Features / Benefits

Access to audience with known demographics who have already made a concious decision to attend an event and will therefore be open and receptive to advertising and promotions presented to them on course. Methods of adversing include race card advert, banner sites, big screen adverts, race card competitions, promotional sites, race sponsorship, event sponsorship and sponsorship of facilities and grandstands.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k69% ABC1, 50% 25-44 age range, 60% male.
35 - 44
45 - 54
55 - 64
Both
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
SouthUntil 01 Oct 10BUILD AWARENESSSPONSORSHIP / SPORT / HORSE RACING
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