This idea is archived

Reach more of London with the LONDON PACKAGE

Provided by Newsquest Media Sales
The most effective print vehicle in London. You can reach 33% of Londoners via 52 newspapers and we do the hard work!

Tell us about the Opportunity / What is it?

One call, one piece of artwork, one invoice and 2.5 million readers. Regional Press made easy. London is one of the most important markets in the UK, and the one with the greatest proliferation of media. the choices are endless and to the consumer an endless bombardment from the minute they leave their house to the minute they get home. The Newsquest London Package gets your message to 33% of Londoners in the comfort of their home and whilst they are engaged. Local press owners do not avoid ads like other media, they actively consume it and refer to it.

What is the Marketing Objective?

The London Package offers 2.5 million readers concentrated in the areas they actually live around the capital. These people represent 33% of the adult population in Greater London. Effective both as a branding vehicle or a call to action, the Package offers the precision targetting of the local press, the benefits associated with a prominent local brand and the sheer scale of numbers in a platform uncluttered by other media.

How does it work?

The 52 newspapers that make up London Package are the key sources for news, property, recruitment and events in their local area. We appreciate the time it takes to book, provide copy, and deal with invoices, so we've made it easy. One call to us is all you need to reach a slice of London.

Who's used it in the past?

Previous advertisers include BT, Dell, Specsavers, COI, DirectLine, The Woolwich, Eurostar, and Transport for London.

Features / Benefits

London is the most cluttered and noisy market in the UK. Consumers are subjected to an endless barrage of media messaging. They are also time poor and media savvy. The London Package is the right choice for an advertisers seeking to cut through this noise and reach the consumer at a time when they will most recpetive to communciations. By being a part of the London Package you can harness the strengths of the regional press and deliver the numbers efficently and effectively.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 33% of Londoners weekly via 52 newspapers
25 - 34
35 - 44
45 - 54
Female
Male
AB
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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