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Reach shoppers using top up trolley media in Sainsbury's

Provided by Redbus
In-store retail media 'top-up trolley' opportunity targets younger/convenience shoppers and in grocery multiple SUPERSTORES.

Tell us about the Opportunity / What is it?

Redbus' in-store media grocery network spans some of the biggest names in UK grocery. We offer key media opportunities in-store targeting TOP-UP shopping missions. Advertising faces are positioned on the inside and outside of shallow trolleys, maximising cover and frequency and delivering massive weekly audiences with lengthy dwell times (up to 45 mins +) and unrivalled compliance, ensuring your message is seen and acted upon!

What is the Marketing Objective?

Increase sales/frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.

How does it work?

By placing media on retailer's assets which shoppers use to navigate the store environment, we ensure maximum exposure to the message for shoppers and maximum engagement with the communication.

Who's used it in the past?

Wrigley's, Bacardi, Constellation Wines, Visa and Diageo have all advertised using trolley media in the past. See attached case study for further details.

Features / Benefits

Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times, for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 200 million shopping trips within a 4 week period
25 - 34
35 - 44
45 - 54
55 - 64
All adults
Female
Both
All
ABC1
C2
DE
Main Shopper
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearPOS PROXIMITY
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