This idea is archived

Reach travelling holidaymakers during their flight

Provided by InviseoMedia
Target Ryanair's leisure travellers and families for at least 40 minutes guaranteed and we'll throw in £11,000 of free research.

Tell us about the Opportunity / What is it?

A true breakthrough international medium and one of Media Week's top 3 media trends for 2008, InviseoMedia provides brands with an unparalleled dwell-time of 40 minutes by using it's patented in-flight tray-table on Ryanair and Germanwings aircraft. 40 minutes of uninterrupted exposure to a premium audience when the table is stowed during take-off and landing is guaranteed. For July, August and September, InviseoMedia is offering brands who book advertising on ten or more aircraft during these 3 months, a free robust and independent effectiveness study worth £11,000. Find out more...

What is the Marketing Objective?

40 minutes of guaranteed uninterrupted exposure to a premium audience provided for brands with a pan-regional message. Objectives range from increasing brand awareness, encouraging consumers to switch brands or even a direct call to action. Two recent independent research studies carried out iCD Research in 07/08 revealed an astonishing 31% unprompted recall rate, while 54% of respondents said they paid more attenion to in-flight advertising than airport media.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details640,000 premium leisure/business passengers per month
25 - 34
35 - 44
Female
Male
AB
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Oct 08BUILD AWARENESS
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