This idea is archived

Reach women during the World Cup with Inside Soap magazine!

Provided by Hachette Filipacchi (UK) Ltd
Sponsor ‘The Great Escape’ from the World Cup, a bound insert in Inside Soap magazine including advertorials and reader offers.

Tell us about the Opportunity / What is it?

A cut through opportunity to talk to readers/women who are not interested in reading, talking about or engaging with the World Cup. These women/consumers are looking for an escape and your brand could offer them this opportunity, and offer them products to purchase in the meanwhile! Inside Soap believes we should offer our readers and kids alternative ideas to watching the world cup as they will need to organise their time, so why don’t brands offer them ideas such as clothes shopping, pampering, kids days out, the cinema, weekend getaways and girls nights to fill her time.

What is the Marketing Objective?

Offering engagement with the consumers in an environment they trust - Build awareness, gain trial.

How does it work?

The Great Escape will be an 8-page supplement, bound into the centre of Inside Soap magazine consisting of several different retail/entertainment clients. Each client will be allocated an advertorial, to talk to the consumer about what their offer/idea is to our readers throughout the World Cup. On the outside back cover will be space for a reader offer; for example buy one get one free, 10% off etc, our idea is to have a coupon to show response levels. The supplement is going to be A5/Handbag size, so that she can refer to it throughout June, when the World Cup is on.

Who's used it in the past?

In the past, Inside Soap has worked with many great brands, including; Littlewoods, Knorr Chicken Tonight, Avon, Focusmm and Debenhams.

Features / Benefits

The Great Escape is a media first! This is a great opportunity to cut through and standout in an environment which our readers trust. The month long World Cup campaign will ensure longevity of your campaign and engagement with the consumer, also Inside soap readers are transmitters of information guarenteeing your brand and promotions word of mouth coverage!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kInside Soap Readership 610,000 Circulation 183,000.
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jun 06 - 31 Jul 06DRIVE TRIAL
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