This idea is archived

Reach your target audience by sampling at Hairdressing Salons

Provided by Richester Ltd
Sample is given at point of purchase by a member of staff, or alternatively when customers are offerred complimenatry drinks

Tell us about the Opportunity / What is it?

With our immediate access to more than 2500 Hair Dressing Salons nationwide; we are able to reach a highly targeted female consumer; generating trial and product awareness.

What is the Marketing Objective?

To raise brand awareness and generate trial amongst target consumers. Set-up a strong alliance between the brand that is being sampled and the relevant network with an associated target audience and ethos. This creates an in-store activity that reflects the brand attributes.

How does it work?

At Pokadot UK we listen to your requirements and from our immediate access to nationwide networks, we are able to deliver a highly targeted and cost effective sampling campaign - measured through cost per sample. We have a dedicated team with extensive knowledge of selection, negotiation and distribution within the networks - Pokadot UK will co-ordinate and project manage the entire sampling process, providing a full evaluation of our work! Projects can be implemented quickly and efficeintly with minimal client responsibility on a national or regional basis.

Who's used it in the past?

Nestle, Wilkinson Sword, Pepsi

Features / Benefits

Sample is given at point of purchase/transaction - creating an interactive sampling experience. Capture the attention of your consumers whilst they are relaxed, distraction free and more receptive to your advertising message. At some salons there is also an opportunity to link with their in store screens -eg to show your tv. ad (note this would have some budget implications) Ultimately, we offer a cost effective and targeted solution for your sampling budget with minimal client responsibility - Pokadot UK will manage the entire campaign on our clients behalf

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAvailable in over 2,500 hairdressing salons
25 - 34
35 - 44
Female
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSAMPLING
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