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Reach your target audience through sampling at Retail Outlets

Provided by Richester Ltd
A great opportunity to reach your target market via in-store sampling within the leading retail outlets nationwide.

Tell us about the Opportunity / What is it?

With our immediate access to leading retail groups nationwide; we are able to deliver a highly cost effective and targeted sampling campaign; generating trial and product awareness. An example of such retail groups that Pokadot UK has successfully worked with include Oasis, Knickerbox, Arcadia Group.

What is the Marketing Objective?

To raise brand awareness and generate trial amongst target consumers. Set-up a strong alliance between the brand that is being sampled and the relevant network with an associated target audience and ethos. This creates an in-store activity that reflects the brand attributes.

How does it work?

At Pokadot UK we listen to your requirements and from our immediate access to nationwide networks, we are able to deliver a highly targeted and cost effective sampling campaign - measured through cost per sample. We have a dedicated team with extensive knowledge of selection, negotiation and distribution within the networks - Pokadot UK will co-ordinate and project manage the entire sampling process, providing a full evaluation of our work! Projects can be implemented quickly and efficeintly with minimal client responsibility on a national or regional basis.

Who's used it in the past?

Nestle, Lever Faberge, Unileaver

Features / Benefits

Sample is given at point of purchase/transaction - creating an interactive sampling experience. Ultimately, we offer a cost effective and targeted solution for your sampling budget with minimal client responsibility - Pokadot UK will manage the entire campaign on our clients behalf.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll shoppers!
0 - 9
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIALSAMPLING
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