As the home of mobile commerce, Weve have created the ability for many organisations to connect to a large scale mobile commerce platform. Our research into the growing role of mobile in personal finance demonstrates how mobile advertising has helped to build brand affinity for the finance sector. Nearly 4 in 10 use mobile banking EVERYDAY. 88% consider themselves to be more in control of their finances from using mobile banking and 69% believe they are getting a better service from their banks. SMS is the #2 most impactful media for financial ads.
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