This idea is archived

Retail media within Moto motorway services

Provided by ABC Media
An opportunity to advertise to a media starved audience at the point of purchase or as a way of re-inforcing brand awareness.

Tell us about the Opportunity / What is it?

Due to a fragmentation of the consumer audience, retail media allows brands to influence people in an environment which is a huge aggregator of consumers. This is the last message a consumer hears before consumption and cuts through the 1,600 marketing messages a typical consumer receives everyday. Retail media is highly accountable with brand recall of instore TV and radio higher than industry averages. Retail media enables us to have complete flexibility with campaigns down to thermal triggers, daypart planning daily copy change, sporting results etc.

What is the Marketing Objective?

Advertising on moto screens and radio reaches a media starved audience. Screens are strategically placed near CTN entrances and eating areas so that consumers can see these messages at the point of purchase. Dwell times are high averaging at 28 minutes so it is highly likely that the advert will be seen/heard at least once.

How does it work?

Moto interacts with a predominantly male audience who are often car owners and businessmen. It is a useful mechanism for increased sales and also brand awareness for certain advertisers such as car brands.

Who's used it in the past?

Please contact for details.

Features / Benefits

Moto an ideal medium for increasing sales uplift and brand awareness. It is highly cost effective and situated where it is highly relevant to the consumer. ABC Media can produce creative for an additional cost.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMoto motorway services have 3 million visitors a week
25 - 34
35 - 44
Male
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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